Marketing Plan For The Digital Camera Industry - 3865 Words

James Cook University SMART CAMERA COMPANY BUSINESS PLAN SUBMITTED BY: RONI TOM PHILIP (13052725) AMARJIT SINGH (12849535) QI LU (12896294) EXECUTIVE SUMMARY The digital camera industry is growing at very fast pace. Therefore, there is a very good potential for the companies in this industry. Mike, a young engineering graduate is planning to start a digital camera company after obtaining experience from the other company. He plans to form a proprietorship form of business organization as this is the best business structure according to his needs. There are various giant competitors in the digital camera market. However, he has already conducted market research and based on that, he has identified target customer group. The company will be able to attract customers on the basis of its competitive advantage. The company has decided not to fix price of its products very high. The manufacturing facility of the company will be built in the suburb of the city. This will help the company to reduce its facility cost and consequently cost of production of goods. The labour will be easily available in this area. However, there will be some staffing problems which the company plans to solve through proper management of people. The company will use promotional methods to promote its products and services. This will help the company achieve its target sales. The company will be able to grow annually with the help of quality products and promotion activities. The companyShow MoreRelatedPhotography : Kodak And Kodak876 Words   |  4 PagesFor a multitude of years Kodak remained synonymous with photography. Kodak developed the first handheld camera in 1900, called the Brownie (Thompson, 2014). The Brownie was inexpensive and designed for the average consumer with no professional training to take their own pictures. After capturing the pictures one would mail the film into Kodak and Kodak would develop the pictures and send return them. Kodak had created a way for people to take pictures of their lives to maintain special memories.Read MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead More Eastman Kodak analysis Essay721 Words   |  3 Pagesinfoimaging industry. Infoimaging is a $385 billion industry that consists of using traditional and digital film to allow people to capture and deliver images through cameras, computers, and the media. Currently under the direction of Chairman and CEO Daniel A. 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In this paper, the task of marketing this product effectively will be analyzed by segmenting what markets are open to Sonic’s brand awareness, targeting the markets for product consumption and repositioning Sonic’s marketing strategy for